Promote Your Brand & Your Products

Do you have any new product releases coming? Have you been upselling your bestsellers? NO TIME LIKE NOW to be prepared for what is in the year ahead. Plan ahead and prepare for future events with campaigns.

Campaign
When we think of the word campaign, we think of the same messaging and imagery across all platforms--social media, website, landing pages, newsletters, and printed marketing materials. That is a campaign and this is how you promote your brand and your products.

You are campaigning for customers, you are campaigning for your brand experience, you are campaigning for brand growth. 

You can campaign for an event you have coming up like a food show, festival, or even a live event or webinar. You can campaign for new product releases, seasonal items, or curated bundles.

Campaigning is an effective way to repeat yourself without repeating yourself. We find the most challenging factor with being the human(s) behind a brand is getting tired of saying and using the same things day after day after day. But you have to keep in mind, you’re the only one seeing, saying, and doing this. Catching the eye of customers will only happen when they’re paying attention and sometimes that takes repetition on your part. So with campaigns, you get the opportunity to define a period of time to use specific messaging and imagery that supports your brand. Then you can move on to another campaign. 

Plan
A campaign takes time to create and usually the outcome is better when you don’t have to rush planning and preparing. Planning ahead and preparing now will make your life easier and keep your business running smoothly. A few questions to ask yourself:

• What is the goal?

• Who are you targeting?

• When do you need to start the campaign?

Prepare
Now that you have thought about the plan, what do you need to prepare? 

1. Promotional photography Have appropriately styled photos that represent your campaign.

2. Ready-to-go copy. Copy that you can use in short form or long form. Determine where you will use it--landing page, printed pieces, social media. Have it written to match your brand’s voice and personality and don’t forget to make it worth your audience’s time.

3. Relevant graphics. Maybe you need instantly recognizable iconography, an explanatory infographic, or illustrative accents to support or emphasize your message. 

4. Appropriately sized design. Put everything together in a layout that fits the right size for where you are going to use it. This will maximize the opportunity in front of you without being skewed, squashed or stretched, or without leaving awkward white space.

Connect with us. We’re here to help.