Have Clear Messaging

Everyone likes your food, right? Everyone who tastes it gives you raving feedback. So why isn’t everyone eating it up? 

First, let’s define “everyone” . . . but where to start? (Do you see where this is going?) Riiiiight. So who are the people who do like your food? Figuring out who likes your food can inform you as to who else will eat it up. There are more potential customers out there, you just have to attract their attention and connect with them. 

Reach your audience

There are thousands of brands competing for taste buds whether it be via shelf space or restaurant. You’re vying for the attention of customers. What’s the difference between one hazy pale ale and another? What’s so different between this plant-based concoction and that one? Other than price you don’t have much to go on except the branding. If you don’t have a unique angle and aren’t able to market effectively, you’ll be eating your own dust.

Core customers = Clear messaging

Learning who your core customers are will clarify how to talk to them. What is the story behind your brand? What is the feeling you give off with the colors you use? Colors, images, and words work together to create quick and clear messaging. You will relate to more people and they will eat up what you dish out.

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